Stop Managing Averages. Start Driving Profit.
Most New Zealand sheep farms aren’t short on effort; they are short on clarity. When you manage to "mob averages," your high performers are forced to carry the "passengers," and your whole system pays the price.
Individual recording—powered by EID and DNA parentage—is the tool that makes the invisible visible, letting your best ewes set the pace.
Linking scanning to individual lambing results through DNA parentage reveals the ewes that scan twins but only rear singles, or those that are repeatedly barren.
The Result: A 5–8% lift in lambs weaned is common within 2–3 years through informed culling.
The Math: That’s +2–4 kg of lamb per ewe without increasing your stocking rate.
Not all ewes turn grass into meat equally. DNA parentage allows you to accurately link lamb growth back to the mother.
Identify Performance: Pinpoint ewes that consistently rear heavier, faster-growing lambs.
Value: A 2 kg lift in weaning weight is worth $10–14 per lamb straight off mum.
Future-Proofing: Keeping replacements from these proven mothers compounds your genetic gains every year.
Every unproductive ewe eats winter feed and adds labor costs.
Precision Culling: Removing the bottom 10–15% of performers often improves whole-flock output with no increase in total feed demand.
Efficiency: High-performing farms often run fewer ewes but make more money per hectare.
Same farm. Same grass. Better decisions.
By using DNA parentage to remove the "drag" of poor performers, you allow your best ewes to drive the system.
Are your best ewes carrying the rest of the mob? It's time to find out.
